How to Create a Facebook Page for small Business (with screenshots)

How to Create A Facebook PageA Facebook Page which is also known as “Fan Page” is a single page that you can create off of the Facebook.com domain for anything you want. You can create a Facebook page particular any subject you like: a celebrity, a business profile, whatever you want (as long as you have the legal rights to do so). Think of it as a one-page meeting place, with information, links, a message forum box, RSS and anything else you want. Best yet, anyone can create them. This article is step by step guiding you for how to create a Facebook page.

Step For How to Create a Facebook Page:

Step 1: Login to Facebook

Step 2: Select Category

  • Now choose a category as shown below:

How to Create a Facebook Page Step 1

Now Lets Understand what is above  a category means:

Local Business or Place:
  • In this category, you can enter your store hours, parking availability, address and price range along with basic info like web address, phone number and about info. If you want to list your store’s details, this is a good choice.
Company, Organization or Institution:
  • In this category, you can enter product information, awards, your mission, founded date, address, description and web, contact and about info. If you don’t have a storefront or you’re an online business, this is a good choice.
Brand or Product:
  • In this category, you can enter similar information as the company page but no address. The assumption here is that your products are sold through multiple vendors or retailers, like Apple or Dell. If you are one of these guys who mass-distributing a product, go for it. Otherwise stick to Company.
Artist, Band or Public Figure:
  • In this category, in addition to similar info as mentioned above, you can also include your birthday, bio, political affiliation (for public figures), influences (for bands) and other specific details depending on the subcategory you pick. This is a good choice if you’re looking to promote yourself personally rather than as a business.
Entertainment:
  • In this category, you can enter a website and description but no contact info. This is a good choice if you’re promoting a book, movie or something similar.
Cause or Community:
  • In this category, you can enter a bunch of personal info here, such as your educational information, employer, interests and contact info including web address and cell phone. This is a good choice for no apparent reason I can think of. Oddly, Non-Profit is listed under Company/Organization, as is Religious Group and most baffling of all, “Cause”. I’d check the other categories first before attempting this type of page.

The good news is that if this is all rather much, you can (sort of) change your mind later. After you create the page, you can go to Edit Page > Update Info and change the category. The bad news is that the categories here don’t match the initial selections one-to-one. For example, Artist/Band/Public Figure is not on the list but “People” is, and you can select “Band” from the subcategories.

Your best bet is to think about this for a moment and select your best choice. But don’t get so hung up that you stop. It’s not impossible to change later; it may just take a bit of exploring. Worst case scenario? You can delete the page entirely (before you get it going) and just try again.

Step 3:Complete Basic Information

Upload Photo:

  • Facebook will now prompt you to upload the main photo for your page. This photo will appear as your icon every time you comment on a post or appear in news feeds. Ideally, it should be your company logo. The actual dimension of your profile picture is 180X180. This will shrink on your page to appear as 125X125.

About Section

  • Next, you need to write your ‘About’ information. This small blurb will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.

Step 4: Use Your Admin Panel

  • Your admin panel is the main hub for managing your business page. It’s filled with various features and options to optimize your page and you’re monitoring of that page.

Edit Page

  • The ‘Edit Page’ option in the upper right provides various options. The first option, ‘Update Info,’ allows you to update the basic information you provided earlier in the tutorial. This will also allow you to enter a description, which is an extended version of the ‘About’ information you entered earlier. Users only see the description by literally clicking ‘About’ on your business page, so you should feel comfortable sharing lengthier and more detailed information in your description.
  • You can also manage the roles of your page administrators. This allows you to invite various employees from your business to be administrators on your Facebook page in order to respond to comments or messages specific to their function, without giving them complete power over your page. The other options under ‘Edit Page’ allow you to manage your notifications and add page permissions.

Step 5: Fill the Page With Content

Cover Photo

  • With the introduction of Timeline came the introduction of your best visual real estate on your business page: the cover photo. The exact dimensions of this cover photo are 851X315. Be sure to select a creative horizontal image that will appeal to users who land on your page.

How to Create a Facebook Page Step 5

Custom Tabs

  • Facebook also allows you to have an endless amount of tabs on your page. As you can see in the image above, you can only customize four of them — meaning only four can appear on the page before the user has to click the arrow to see the rest. Think critically about what you want to appear in these four slots, whether it’s events, photos, groups, etc. Keep in mind that if you use third party applications, you should configure the tabs to be indexed on Facebook and not on the third party server.

Posts

  • When posting on your page, be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little star to the upper right of any post to highlight it horizontally across your entire page. Not only will this make it look like you have a cover photo on your actual timeline of posts, but it will highlight the page as a milestone in your company history. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.

Monitor

  • While having a gorgeous Facebook page is awesome, you want to ensure you’re monitoring how fans are interacting with it. To the upper right of your Admin panel, you’ll see all the private messages users are sending to your page. Meanwhile, the upper left and center of the panel shows all the posts users are liking and commenting on. Be sure to respond to comments and messages as needed to ensure your fans know you not only care about them, but to avoid the detrimental impact of ignoring these folks.

Step 6: Measure Your Efforts

  • At this point, you have built and shared a Facebook page as per your need that accurately represents your desire thing. Now you need to measure your efforts to ensure you’re making valuable marketing decisions on Facebook. Click on the ‘View Insights’ option to the bottom-center of your Admin panel. You’ll be able to monitor reach, engagement, and the like in order to help you grow and adapt your Facebook marketing efforts around what’s working and what’s not.

And Congratulation! You have Create a Facebook page. Now go post interesting content and amass a loyal base of fans!

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